Find and Build Your Audience

Learn Strategies to Build a Successful Business.


  • How to Find Your Audience
  • How to Serve Your Audience
  • How to Build a Lead Magnet
  • How to Build an Opt-in Page
  • A Process for Collecting Emails 


Arree Chung is an author/illustrator and the founder of Storyteller Academy. Arree's Ninja! series has received starred reviews from Kirkus and School Library Journal. Kirkus also gave a starred review to Mixed, which recently won the FCGB award.

Today Arree lives a creative life, making stories for children. Arree spends most of his time making picture books, writing middle grade novels, and sharing his love for art, design, and storytelling with kids and dreamers everywhere.

Arree Chung

Author/Illustrator & Founder of Storyteller Academy

Published Books


Course Details

In this 6-module course, you'll learn how to find your audience, build a lead magnet and an opt-in page, and set up your email list so that you can start building your list when you launch your lead magnet.

Module 1:
Clarify Your Vision

Lesson 1: Vision
Lesson 2: Positioning Statement
Lesson 3: Map Your Business Foundation

Module 2:
Find Your Audience and Building Personas

Lesson 1: How to Find Your AUDIENCE
Lesson 2: Customer Persona
Lesson 3: How can you SERVE? Brainstorm.

Module 3:
Audience & Lead Magnet

Lesson 1: Build Around an Audience
Lesson 2: Lead Magnets
Lesson 3: What is a BRAND?

Module 4:
Design Your Opt-In

Lesson 1: What is an opt-in page?
Lesson 2: Why do people opt-in?
Lesson 3: Software and Examples!
Lesson 4: How to Find Inspiration From What's Working

Module 5:
Email Setup and
Build Your Welcome Email

Lesson 1: Set Up Your Email
Lesson 2: Migrate Your List
Lesson 3: Automation
Lesson 4: Write Your First Email

Module 6:
Launch Your Lead Magnet and
Start Building Your List

Lesson 1: The Funnel
Lesson 2: Your First Post or Video
Lesson 3: Lifetime Value

Everyone Has a Story to Tell

Hear from Amy Flynn

Hear from Kristy Nuttal

Hear from Brian Song

Hear from Grace Nall

Hear from Ann Gronvold

Who Should Take This Class?

Just Starting...

Learn sound business strategies and determine how you can build an audience.

Intermediate Storytellers

Start building your audience now! Having an email list will help you sell your books and other products later.

Advanced Writers

You need this class, especially if you already have books published. Don't leave the marketing to your publisher.

Advanced Illustrators

You very likely already have products you can sell and skills you can teach already. This class can help you market those products and skills.

Frequently Asked Questions

You do not need a book published to take this class. Arree will help you learn business strategies that work for any online business.

If you're curious about business and want to start building your audience and email list, you can take this class at any time. 

The publishing industry is old, and they're behind the times when it comes to business practices. Learning how to build your own audience and collect emails will help you market your book in ways the publishing industry hasn't tapped yet.

This course doesn't focus on helping you get an agent, but finding your audience and knowing your market can't hurt.

No, this course won't help you work on your writing or illustration. We do recommend building your audience BEFORE you have a book to sell, though. 

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